Kardia Sports brand guidelines

Branding / Print / Digital

Kardia Sports are a charity based in Lytham who give young girls the opportunity to attend sporting sessions with professionally trained coaches.

Kardia needed a new company name, brand and website to kickstart their sessions, as they were a new organisation with little to no brand awareness within their industry; due to this, their classes were often no-shows so they were operating at a loss.

The logo was created using segments of circles, representing female energy. It acts as a basis and influences the entire visual identity, allowing for the brand to be recognisable across all communications.

Rough sketches of initial ideas for Kardia Sports logos
Kardia Sports logo design
Kardia Sports leaflet design
Kardia Sports brochure – player information
Kardia Sports business cards
Kardia Sports Website design on 3 iMacs
Kardia Sports website on 3 iPhones
Kardia Sports social media posts