Helena Wrench is an interior designer who creates green, open and harmonious living spaces for work, rest and play.

Helena required a clean, minimal and functional brand and website to spread the word of her becoming a freelance interior designer.

The logo is based on the letterform ‘H’, combined with the loose suggestion of a minimal ladder to symbolise what Helena does. The degree of the tilt influenced other brand elements to keep the identity consistent and recognisable, and iconography in the same style was created for use across social media and in print.